Saving an Iconic Species
with Storytelling
As the project coordinator for Tigers United, a coalition of four land-grant universities with tiger mascots dedicated to saving tigers in the wild, Rachelle played a pivotal role in advancing their mission. Her responsibilities included coordinating quarterly meetings between university officials, orchestrating an annual fundraising campaign, managing and executing all social media posts, and creating a compelling promotional video. Additionally, Rachelle spearheaded national ad campaigns in conjunction with the national football championship between Clemson and LSU, partnering with a national conservation company. Through these efforts, she helped unify and amplify the message of conservation among these institutions.
Tigers United University Consortium
In this compelling first-person narrative, featured in Tigers United's annual report, we take readers on an unforgettable journey to Kanha Tiger Reserve.
Written in a National Geographic style, this article immerses you in the vibrant landscapes and rich biodiversity of one of India's premier wildlife sanctuaries. Experience the thrill of encountering majestic tigers in their natural habitat and gain insights into the conservation efforts crucial for their survival.
Additionally, we highlight our collaborative efforts in creating national ad campaigns in conjunction with the national football championship with LSU, which included partnering with a national conservation company. Join us as we explore the beauty and challenges of preserving these magnificent creatures and their environment.